Airtel Records Over 4 million Subscribers

Managing Director Of Airtel Ghana, Lucy Quist

Airtel Ghana, has chalked another phenomenal achievement by recording over 4 million subscribers in the latest Telecom voice and data subscription trend report released by the National Communications Authority (NCA).

The report shows a consistent growth in the subscriber base of the company over the first 6 months of the year moving from a voice subscriber base of 3.75 million in January 2015 to 4.11 million as at June 2015.

This new figure shows an addition of more than 360,000 new subscribers to Airtle which clearly makes it the network with the highest percentage growth of 8.77% and the fastest growing network over the 6 months period.

Airtel Ghana's growth on data was also unmatched with additions of over 330,000 translating to 13.3% growth over the 6 months period and the highest percentage growth in the industry.

Commenting on the achievement, Lucy Quist, Managing Director of Airtel Ghana, attributed the milestone to Airtel's superior network and data quality, coverage and competitive pricing which is unparalleled in the Ghanaian market.

'These latest results from the NCA validate our position as the most loved brand in the daily lives of Ghanaians' she added.

She said Airtel has been leading the industry in product, service and digital innovation that clearly differentiates the brand from the competition and positions Airtel as the network of choice for the Ghanaian public.

'We have led breakthrough innovations in the digital space, providing customers with offerings such as free Facebook, value added services such as roll over data bundles, browse chaw bundles with 2X and the dual scratch card, which enables consumers to load either voice or data directly. These are the reasons why customers continue to choose us first for voice, data and business solutions,' Airtel MD said.

Mrs. Quist who was adjudged the Chartered Institute of Marketing Ghana (CIMG) Marketing Woman of the Year, expressed her gratitude to the network's over 4 million customers who interact with the brand every day while inviting those yet to experience Airtle's superior product and services to join the family.

'You now have over 4 million reasons to be on the Smartphone network. Make your change now' she said.

Airtel Ghana has been a trailblazer since its entry into the Telecommunication industry. The Telecom giant was the first to launch a 3G network in 2008 and upgraded to 3.75G in 2012 to give customers a remarkable experience on their network. Airtel continues to innovate at scale to provide cutting edge solutions to meet customer needs.

As the second largest operator in the country in terms of network coverage, Airtel Ghana recently announced an increase in its data network speeds from 21.6mbps to 42mbps, making it the fastest and the first network operator to undertake this upgrade.