Rosy Fynn Is Airtel's Marketing Director

Airtel Ghana, multiple-award winning telecommunication company, has announced the appointment of its former Customer Experience Director, Rosy Fynn as its new Marketing Director.

In her new role, Rosy will be responsible for translating the company's business objectives into marketing strategies that drive revenue, lead all marketing activities, including brand strategy, research, advertising for multiple brands and bundling strategy.

With the full portfolio of growing brands, she will be charged with managing and increasing awareness for the company's portfolio while paving the way for future organizational expansion.

Rosy will also spearhead Airtel's efforts in competitive intelligence and customer retention and win-back.

Lucy Quist, Managing Director (MD) of Airtel Ghana commented: 'Rosy brings admirable years of extensive telecom marketing experience, making her more than qualified to handle the competitive challenges of our environment. Her experience in various roles with multiple operators gives her the unique ability to approach our complex marketplace from multiple perspectives to reach the best outcome.'

On her part, Rosy Fynn said, 'It is an exciting time for Airtel Ghana, as it continues its rapid transformation into a truly global telecommunication brand. The company has grown to become the most loved brand and leading telecom brand in Ghana and on the international level.'

Ms Fynn has an impressive educational background with an MBA from Harvard Business School, Boston Massachusetts and a BA (Honours) in Computer Science and Mathematics from Smith College.

Airtel is now the third largest telecoms company in the world.