MTN Ghana Celebrates Asanteman With AshantiFest 2015

MAY 4 2015 ACCRA–MTN Ghana, the leading telecoms provider, has begun the celebration of its fifth annual Ashanti regional festival, Ashantifest, which is expected to run from May 1 to May 30, 2015. Created by MTN five years ago, the award-winning festival is aimed at celebrating MTN’s loyal customers in the Ashanti region.

Exciting, life enriching activities to be rolled out in communities across the region during the month-long festivities include the following:

Health and Fitness Walk
Ashanti Business Fair Executive Trade Visit
Community Forum
Data/Value Added Services Clinics
Test Your Pulse Jam
Ashanti Fest Music Concert
Okyeame Kwame Versatile Show

Key among the activities for this year is the Asantehene’s Gold Cup which will be held from May 15thto May 17th in honor of Otumfuo Osei Tutu, King of Ashanti. This unique event has consistently featured in Ashantifest celebrations over the years.

Mrs. Cynthia Lumor, Corporate Services Executive said, “I am delighted that Ashantifest is here with us again as it offers us a wonderful opportunity to engage our cherished subscribers closely and on different platforms.

She continued, “this festival is unique because it gives our customers in the region an opportunity to experience almost all the things that matter to them; Health, Business, Entertainment, Sports and time for quality feedback.”

MTN was recognized by CIMG in 2014 with an award for the creation and implementation of Ashantifest. A citation accompanying the award stated, “Using Brand Activation as a medium, you have been able to use the Ghanaian Culture (Asanteman Culture) to activate your brand value. With the use of brand ambassadors, you have succeeded in creating a connection between your brand and its target audience.”

Other regional celebrations created by MTN include Sun City fest (Brong Ahafo Region), Twin City fest (Western and Central Regions) and Savannafest (Upper East, Upper West and Northern Regions).

About MTN Ghana
MTN Ghana is the market leader in the increasingly competitive mobile telecommunications industry in Ghana, offering subscribers a range of exciting options under Pay Monthly and Pay As You Go Services. The company has committed itself to delivering reliable and innovative services that provide value for subscribers in Ghana’s telecommunications market.

MTN has continuously invested in expanding and modernizing its network since its entry into Ghana in 2006. Total investments from 2006 till date are about 1.9 billion Ghana cedis. MTN has the widest 2G coverage across the length and breadth of Ghana and the widest 3G coverage in 170 districts across the country. The company has also built three modern Switch and Data centers to deliver stable, reliable, efficient and robust Telecom and Data Services to customers.

For further information, visit www.mtn.com.gh.