Kasapreko Introduces Hologram Seal On Alomo Bottles

Ghanaian-owned beverage company, Kasapreko Company Limited has introduced holographic security seal on two of its premium products Alomo Bitters and Alomo Silver.

The hologram, which is similar to those found on notes, has been strategically placed on the cap of every Alomo bottle for easy identification.

According to the Managing Director of Kasapreko, Richard Adjei, the introduction of the unique hologram forms part of the company's strategic efforts to help consumers to differentiate Alomo brands from others.

'This initiative is a security standard that essentially will ensure clear brand differentiation and highlight the unique features that distinguish the Alomo brands from other substandard bitters products in the market,' said Mr Adjei.

He added that it further demonstrates the company's commitment to consumers.

Gerald Bonsu, Marketing Manager of KCL said, 'As a responsible company, we are taking this precautionary measure to reassure our consumers that they can be certain to trust the only authentic bitters on the market.

'We want to ensure that our consumers get the best of products because we value their wellbeing.'

Kasapreko, the CIMG Manufacturing Company of the Year, has over 16 products.

By Cephas Larbi