Kasapreko Wishes Ghanaians A Happy New Year....Drink And Share Kasapreko

The Brand Development Manager of Kasapreko Company Limited, Clarence Amenyah, has recommended its brands for every occasion considering the fact that its brands are Ghanaian-owned products produced from fine natural herbs with medicinal benefits.

He has therefore urged all that in the spirit of giving and sharing, they should drink and share Kasapreko products.

Clarence Amenyah noted that 2014 has been a challenging year considering the high exchange rate and the current erratic power supply that have inflated the cost of production.

However, the Brand Development Manager of Kasapreko Company Limited has assured its consumers a successful 2015. He noted that his outfit will introduce new range of Kasapreko brands but until then, they still maintains the highest level of customer satisfaction with its numerous brands scattered across the beverage market.

“2014 as you all know have not been a good year for us and I assume a lot of people out there as well, the economy and stability of the cedi has not really been best but we hope that as we round up the year we consolidate what we've been able to do so far and look forward for a positive 2015 to recoup our looses for 2014 in 2015,” he stated.

Asked how they have maintained the high level of play in the beverage industry, he said the beverage industry (alcoholic beverages) in Ghana is quiet dynamic and very competitive. Consumer demand is high, their needs and wants are different considering the different kinds of products in the market.

“100% percent you would see Kasapreko product in every wine shops and bars maybe in terms of food portfolio we will give ourselves about 85% - 90%. We will work to ensure that our visibility and availability to achieve the 100% percent target, their long term goal is to be a total beverage company not only in alcohol but in soft drinks,” he noted.

According to him, Kasapreko with existing brands of 15 was to ensure that they not only deliver what customers want but to give them what will be beneficial to them.

“I take the case of our flagship product (Alomo Bitters) which is herbal based product. It distinguishes itself from what we have as the Gin, whiskys and Vodka. You will take those ones for enjoyment and that is what you will get but then we all know that there are nutrients, benefits, medicinal properties in herbs. So having infused these properties in our product will not only give you a drink but will give you something beneficial to your body,” Clarence indicated.

On the traditional platform, aside the Alomo Bitters, Gin which is even the foundation on which this company was built has gained more momentum prominently in the performance our traditional rites over the years.

The high exchange rate and the current 'dumsor dumsor', have you been successful this year 2014?

Clarence Amenyah said that the current situation within the Ghanaian environment has quiet been a challenging one for them. The cost of production has gone high due to the erratic power supply and the continue supplying of diesel to keep the plants and generators running have generally affected the business.

Though, this incurs an extra cost but this cannot be passed on to the consumer because of the tough economic challenges. As a company that is still looking out for customers we have to provide the convenient place for customers to transact business with them profitably.

Outlook for 2015, what brand are you developing for the market?

For every profitable business, according Clarence Amenyah, the secret to growth is innovation, to always remain competitive at the same time meets consumers in market demand, you will have to introduce new products to enhance the existing ones.

“2015, yes, we would introduce new products but I cannot give you details about that, we don't wake up start doing new product but we do a research to test consumer pulse and see what they want,” he posited.

Nigeria has been our biggest export market, branches in South Africa and has distributors in Togo, Benin, Cote D'Ivoire, Sierra Leone, Liberia. On the international market, they have Ghanaian expatriates who distribute the brands in UK, USA, Belgium, Canada, Australia, Germany etc.