An emerging market for GYMS?

The Ghanaian has become increasingly health-conscious. And this is creating an emerging market for gyms.

A few years ago, it was difficult to come across gyms, massage parlours and the like but that is not the case any longer.

Many professionals in the capital are willing to spend a little money at the gyms to ensure sound health.

Aba, an accountant who spoke to Joy Business' Chantelle Asante, says, “if you are able to part with GHC 60 a month to come to the gym and just be healthy, I think it is a good bargain.”

Gyms are gradually becoming very popular and many business people consider them an investment worth making.

Michael, a manager at the Dayata Hostel Gym at McCarthy Hills says it is lucrative to operate such a facility. The gym was set up eight months ago and already has over 200 members.                                                    

Michael adds, “Using the social media - whatsapp, facebook, Instagram, I have my own signboards about. I use my fliers. When you are a member and you come, I'll give you a T-shirt. It's worth doing it because it's something that everybody needs. So you wouldn't lose out; it's a jackpot…The business is good and it's good for life.”

Michael, who does personal training adds, “I charge GHC40 per session per day. It lasts for 45 minutes to an hour.”

Gym instructors also stand to gain a lot. Many work for more than one gym and have a number of clients they train personally.

Charles has been an instructor for 15 years. He indicates, “I'm self-employed through this. I have clients who have me train them in their homes. I have others who meet me at the gym for sessions. I've been on TV and through that, I have been around. It is very very profitable.”

The business of gyms, it seems, has come to stay. Looking for an investment option, gyms could be one venture very much worth your money.