Tocuhpoint Communications joins the Magna Carta Group

Touchpoint Communications, a fully-fledged communications agency specializing in public relations, events and media buying in Ghana has announced an affiliation agreement with Magna Carta, a reputation management consultancy in South Africa.

The agreement means Touchpoint Communications can tap into Magna Carta's Africa-wide network as well as its global network which include TBWA and Ketchum PR who provide access to combined offices of about 375 in over 100 countries.

“The affiliate agreement carries a level of exclusivity that includes access to our intellectual property as well as some of our most senior consultants,” said Vincent Magwenya, CEO of Magna Carta.

Magna Carta, a TBWA partner, is the exclusive Africa affiliate of global PR giant, Ketchum Inc. With an African network that spans 16 countries, it is one of Africa's largest and most respected reputational management consultancies.

Touchpoint Communications has become one of six affiliates across Africa signed on by the South African consultancy this year.

 “This gives us an almost unrivalled breadth and reach on the continent which is a compelling competitive advantage for us when serving clients that are expanding their own operations throughout Africa,” said Magwenya.

General Manager of Touchpoint Communications, Clarence Amoatey noted that both companies have had working relations over the past year and have demonstrated that together, they can deliver integrated communications on a global level.

“The landscape of our industry is changing as we have recently seen with increasing demand for global campaigns. This partnership is therefore very strategic for both Touchpoint and Magna Carta as we seek to use our combined strengths to provide cutting-edge global communications solutions to our clients.”

In barely four years of operation, Touchpoint Communications has become a key player in the country's public relations, strategic media and events management landscape, with a portfolio of top brands such as Stanbic Bank Ghana among its clients.

The company provides highly strategic counsel in areas such as reputation management, internal communications, brand marketing communications and issues management to its clients.

  Story by Ghana/Myjoyonline.com