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14.04.2014 South Africa

JSE Unveils A New Brand Identity Interbrand Sampson Devilliers Partnered With The JSE To Create A New Image For The World-Class African Exchange

14.04.2014 LISTEN

The Johannesburg Stock Exchange (JSE), a world-class African exchange has revealed a refreshed brand identity, including a new logo and website. Trusting in, Interbrand Sampson deVilliers' expertise, the JSE approached the IBSdV team to assist in developing and delivering on a brand that was more relevant to all stakeholders.

The JSE's new identity was inspired by the company's desire to be recognised and regarded as
the leading African exchange. Zeona Jacobs, Director of Issuer and Investor relations at the JSE
said, “At the JSE we've been doing some serious thinking about our positioning in South Africa
and the broader continent. This feedback informed our thinking and showed that we needed to improve how we present the company. Our visual identity needed to represent our position as a leading African exchange, showcase the strong technology component of the business as well as being more accessible to investors. We may be a complex business but this should not prevent us from being approachable.”

Terri-Leigh Blomeyer, IBSdV Group Project Management Director said, “The team began by defining the JSE purpose and developed a set of brand pillars that aligned the organisation to achieve it's strategic objectives externally, but also to instil a new sense of pride internally. This was our guide to align all verbal, visual and experiential expressions of the brand internally and externally.”

Anton Krugel, IBdV Group Creative Director said that, “From the development of the brand strategy our challenge was to express and bring the brand to life in a visual context. The key insight was that the JSE provides a platform in which you can grow your wealth and this concept allowed us to completely update the brand.


Before After

In this fast moving world, companies cannot afford to look behind the times.

The JSE: Driven for your growth.

About Interbrand
Founded in 1974, Interbrand is the world's leading brand consultancy. With nearly 40 offices in 27 countries, Interbrand's combination of rigorous strategy, analytics, and world-class design enables it to assist clients in creating and managing brand value effectively, across all touchpoints, in all market dynamics. Interbrand is widely recognized for its annual Best Global Brands report, the definitive guide to the world's most valuable brands, as well as its Best Global Green Brands report, which identifies the gap between customer perception and a brand's performance relative to sustainability. It is also known for having created brandchannel.com, a Webby-award winning resource about brand marketing and branding. For more information on Interbrand, visit interbrand.com.

About Interbrand Sampson de Villiers:

Based in Johannesburg, with offices in Lagos, Nairobi and Port Louis, we act as a hub for Africa. Working in close partnership with our clients we combine the rigorous strategy and analysis of brand consulting with world-class design and creativity.

This reach enables us to conduct global research, investigate emerging trends, introduce brands across markets, and better service our clients where they want to do business. Interbrand Sampson has won FinWeek's AdReview 'Best Branding and Design Agency' in 2009 and 2010. Interbrand is a wholly owned subsidiary of the Omnicom Group, the global leader in marketing and corporate communications


For more information, please contact:

Interbrand Sampson de Villiers:
Jeremy Sampson
Group Executive Chairman
Tel: +27 11 783 9595
Cell: +27 11 82 885 7300
Email: [email protected]

Doug de Villiers
Group CEO
Tel: +27 11 783 9595
Cell: +27 83 649 7887
Email: [email protected]

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