SAMSUNG ANNOUNCES FOUR INTERNATIONAL COACHES FOR ‘DREAM THE BLUES’ CAMPAIGN

Ghana, Accra, 1 February 2013: Samsung Ghana has officially announced four internationally recognised coaches for its ongoing 'Dream the Blues' campaign. The Coaches, Dean Challis, Steve Winnet, Olly Woodall and Zack Wooster are all UEFA 'B' licensed coaches who will bring their (over 20 years) coaching experience to bear on the finalists of the Campaign. These finalists will include children from selected orphanages.

The Samsung 'Dream the Blues' campaign, launched a couple of weeks ago aims to encourage football-loving youths from age 8 to 13 to achieve and grow their football dreams. The Campaign will take place in eight (8) different African countries. This initiative is an expansion of the Samsung-Chelsea FC Youth Football Camp program, which 5,000 youths across the world have benefitted from, since 2007.

Dean Challis is a member of the Chelsea FC Foundation team who currently runs an Elite Training Centre to prepare players for the Chelsea Academy environment as well as developing football at all levels in Surrey County. Steven Winnet currently heads Chelsea FC Boys College Academy. Steve has been coaching for 12 years and has been working in different countries representing the Chelsea FC International Development Team. Prior to joining Chelsea FC, he was a full-time coach at the famous David Beckham Academy in London, England.

Managing Director of Samsung Ghana, Sangbaek Kim remarked; 'We are happy about the calibre of coaches who would be training our young kids for the Camp. We are very hopeful our kids will learn a lot from them. They have a lot to share with our young ones and we are looking forward to an exciting coaching experience from them.'

To participate in this rare experience, parents can buy any Samsung home appliance worth GHC 1,000.00 and above which qualifies them to pick up an entry form that will win them a spot for their son or daughter aged between 8 – 13 years.

Highly talented Olly Woodall is with the International Development Programme of Chelsea FC. His playing career started at Wycombe Wanderers where he spent two years as a schoolboy before making the transition to men's football at the age of sixteen. Zak Wooster currently holds the title of Essex Development Officer. Zak is renowned for his astute professionalism and it is evident through his dedication to the success of his Olympic Development work in the lead up to London 2012. Zak is a defender by nature and uses his playing experience to guide the players' he coaches as well as developing their fitness and movement skills.

During this campaign, Samsung and Chelsea will visit each participating country with youth football camps to provide training for local youths to learn 'The Chelsea Way' from Chelsea Foundation coaches. Sixteen (16) most passionate participants will be selected to advance to the Blues Camp in London to train and meet Chelsea players. The final camp will also be an opportunity for the participants to build global friendship through football in a fun and exciting environment.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 227,000 people in 203 offices across 75 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. For more information, please visit www.samsung.com.