Expresso, Tigo Make Gains
8/8/2012 3:32:14 PM -
Telecom companies, Expresso and Tigo, increased their market shares, according to the latest mobile subscriber rankings released by the National Communications Authority (NCA) for June.
Though the current report shows marginal increase in subscriber base for all the telecom companies, Expresso and Tigo in May recorded decreases of 195,670 and 3,457,427 respectively making their performances in June quite significant.
In the recent rankings by NCA, Expresso and Tigo obtained 227,396 and 3,553,274 subscribers, representing 1 percent and 15 percent of the total market share respectively.
It would be recalled that Tigo, the third ranked mobile company in the telecom sector, has since October 2011 experienced a decline in market share and subscriber base.
However, the company introduced attractive consumer driven offers such as low tariffs and unlimited internet access packages in its quest to increase its subscriber base.
Though Expresso has the lowest market share, it continues to give its new and existing subscribers reasons to be on the network.
Meanwhile, market leader MTN recorded a marginal increase maintaining its position as the market leader with a subscriber base of 10,757,974, representing 46 percent of the total market share.
This represents a 1 percent decline in May despite recording an increase in actual number of subscribers.
Vodafone maintained its second position with a subscriber base of 4,819,700, representing 21 percent of the share.
Airtel increased its subscriber base to 3,021,863, representing 13 percent of the total market share, to place fourth on the table.
New entrant Glo Ghana, which started operations in May 2012, finished the month with 468,508 active subscribers, representing two percent of the market share.
Glo continues to surge forward with attractive products and services.
In June, it recorded 990,566 subscribers, representing four percent of the total market share, to rank fifth in the country's telecommunication sector.
By Esther Awuah