The Agricultural Development Bank (ADB) has launched a new service product named ADB VISA Classic Card in Kumasi with the aim of ensuring easy, convenient and accessible banking for its customers in the country.

The ADB Visa Classic Card can be used on all Visa ATMs in Ghana and also for making purchases directly from the holder’s bank account with ADB.

On the international front, the card is accepted on over one million Visa ATMs and by over 24 million merchants worldwide.

At the launch in Kumasi, the Managing Director of ADB, Mr Stephen Kpordzie, said within a relatively short period the bank’s operations had changed, making ADB a fast-growing electronic financial institution.

“With a fully computerised network, modernised IT infrastructure and powerful IT banking software, ADB has built a large capacity for transaction processing and service delivery,” he said.

Mr Kpordzie noted that approval by Visa International for ADB to operate the Visa Classic Cards was a testimony of the financial might and soundness of ADB as a financial institution.

The Executive Head of Transaction Banking, Mr Abdul-Samed Iddrisi, said the product, which is security-secured and reliable, would enhance easy banking.

He said over the years the bank had taken measures to expand its services to the doorstep of their costumers by opening more branches, computerisation, and upgrading of its human resources, to reflect modern banking service to customers.

The Board Chairman of the bank, Alhaji Ibrahim Adam, said the introduction of the ADB VISA Classic Card was to make banking flexible and convenient to the clients.

He pointed out ADB was working towards its objective of becoming a leading electronic banking institution in the country.