MTN to unveil exciting packages.
MTN, the biggest telecommunications network in the industry, is to unveil a number of what it terms 'more exciting packages' as it continuous efforts to consolidate its position as the leader in the industry.
The packages, which will include lower call tariffs and better value in terms of services, is intended at making the MTN brand more attractive and the best choice in the highly competitive telecommunication sector.
The Chief Executive Officer of MTN, Mr Michael Ikpoki, announced this at the company's 'Editors and Senior Journalists Forum' in Accra.
The forum, which is a quarterly event, provides the company the opportunity to forge greater co-operation with selected members of the inky fraternity as well as announce new moves the company was taking to consolidate its lead in the market.
Mr Ikpoki said MTN was committed to make its services and products attractive and more affordable to meet the pockets of the millions of its subscribers while exciting others to join the MTN family.
Records from the National Communications Authority (NCA) as of May 2011 had already indicated that MTN still dominated the market with 9,387,400, having jumped massively from 8,869,254 in January 2011.
The total number of subscribers in the country stands at 18.4 million as per the latest figures released by the, NCA, regulator of the country's telecom sector.
Mr Ikpoki said MTN had also arranged other packages for subscribers who port their numbers to join the MTN family and mentioned some of them as a free buck-up for the contacts and a free SIM buck-up.
He said the company was also going to focus much on data services and noted that the five per cent penetration in the country was not enough.
'Considering the growth of the country and the influx of Foreign Direct Investment into the country, there was the need for more data services to be available to the people in any part of the country at affordable rates', he said.
He said MTN was going to focus much of its data services on the development of Small and Medium scale enterprises in the country to enable them to grow at a faster pace.
'SMEs are the backbone of every economy and we hope to help accelerate Ghana's growth by helping the SMEs to grow', Mr Ikpoki said.
The acting Chief Marketing Officer of MTN, Mr Clement Asante, said the company had invested huge sums to ensure that subscribers on the network registered their SIMs.
He said the company had also prepared very well to welcome all subscribers who wished to port to join the MTN family.
Mr Asante said from a study conducted by the company, it had observed that not many understood the issue about the Mobile Number Portability (MNP), a system by which subscribers on a network would be able to change their network without losing their numbers.
As a result, he said MTN had made it a policy to continue with its sensitisation campaign to enable people understand it and also explain to them why they needed to join the MTN family.