The Ghana Tourist Board is to partner Ghana International Airlines(GIA) in the promotion of Tourism to Ghana.
This was disclosed after a meeting held between official s of The Ghana Tourist Board and the management of Ghana International Airlines recently.The Ghana Tourist Board delegation was led by the new Executive Director of the Board,.Mr.Julius Debrah , Ms.Abigail Tagoe,Head of Marketing and Mr.Ben Ohene Ayeh.Public Relations Manager.
According to The Ghana Tourist Board,they believe that no country can effectively promote its tourism potential without a national carrier flying the flag of the country.It is also an industrial practice the world over that national carriers are likely to give concessionary fares so as to make travels to their countries very attractive.More so,some tourists prefer to experience what they have read or heard about the proverbial Ghanaian hospitality right from the air and will as part of their discovery of Ghana fly into Ghana on Ghana International Airlines.Therefore,those of us at the board sees it as a corporate responsibility to ensure that Ghana International Airlines thrieves well in order for us to affectively achieve our main objective of promoting tourism into Ghana.
On the part of Ghana International Airline,Madam Gifty Annan Myers,The Chief Executive Officer of the airline stated that, Ghana International Airlines is very happy about the development and the position taken on Ghana International Airlines by the Ghana Tourist Board.She also explained that contrary to the public opinion that the airline is collapsed;the airline is rather poised to keep the flag of Ghana high up in the sky.There are major issues to be cleared,particularly the umpase between the shareholders of the airline,but she added that with major stakeholders like The Ghana Tourist Board coming in as an ally,the airline and Ghana as a whole stands to benefit.
The Ghana Tourist Board,as part of its efforts will make various representation on behalf of the airline to the shareholders of the airline and also partner Ghana International Airlines on various promotional platforms.
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