UT CEO bares inner soul
By myjoyonline - Myjoyonline.com
Feature Article | Sat, 29 Nov 2008
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Feature Article : "The views expressed here are those of the authors and do not necessarily represent or reflect the views of Modernghana.com."


The mad-rush for the shares of UT Financial Services which ended in an over-subscription has offered The Spectator good enough reason to barge in on Ghana's Most Admired CEO, Prince Kofi Amoabeng, first to unlock his mind on the financial, political and social issues and second, to understand the concept underlying his Midas Touch continuum.

Prince Kofi Amoabeng is one of the few CEOs who carry themselves without any pretensions.

Very decent but not flamboyant, he is the man to meet. He is open-minded and disarmingly receptive even when there is a lot of work on his desk. He loves his job but he loves people more.

And why not? It is the people who bring him business.

SPEC: We have heard that the shares of UT have been grabbed left, right and centre. Congratulations! Are you happy?

PRINCE: I am happy. We did our homework well and emphasised the fact that the offer was for Ghana for Ghanaians. That message went down well. The theme for the offer also caught on 'Everybody's share'.

SPEC: But there was more to it. Wasn't it?
PRINCE: We launched it when there was no credit crunch. And only 0.4 per cent was bought by foreigners. It should tell you that if we hadn't targeted Ghanaians and tried to rely on foreign equity fund managers and SSNIT it would have been a flop.

SPEC: Did you foresee all these to begin with?
PRINCE: As I said, we did our homework well, got well acquainted with the terrain before we made the move. That is typical of UT, if you care to know.

SPEC: Now that you have got all the money you anticipated getting, are you going to spread out into other businesses or projects?

PRINCE: Not spread out in the sense of going to start any new business. UT and its shareholders have enough funds to support its associated ventures like UT Logistics, UT Properties and UT International and to partner a bank.

SPEC: I am interested in this bank partnering idea. It has been on your mind for a while, I suppose. How many banks do you have in mind?

PRINCE: Two banks so far. We have talked to them and we will select one depending on the feasibility and prospects.

SPEC: Aren't the banks afraid that if they partner you, you might buy them out eventually?

PRINCE: No. On the contrary, they think the UT magic will even help them to do more for their customers and for themselves. Certainly, they think the Most Admired CEO and Second Most Admired Company should have the magic to propel them to higher heights. All in all, the idea is still to the benefit of Ghanaians; to improve financial services to the people so that they can do business and prosper.

SPEC: Ultimately, do you hope to expand and grow bigger to the point of being grotesque?

PRINCE: We want to grow organically; that is growing into areas that will complement or generate synergies with others. If you want to enter into entirely new projects without understanding the environment and competencies you might end up just throwing money away.

SPEC: I have just been wondering. Oil is fast becoming the in-thing. Would you be tempted to invest into oil? There must be some big money out there for people like you.

PRINCE: Even if I'll invest in oil, I should know which aspects.
If it is logistics, we have UT Logistics to deal with that; if it is estates, we have UT Properties to deal with that. So it depends on which department of the oil industry that will fit into our long term goals. But certainly, we will never go to draw oil from anywhere as part of our investment plans.

SPEC: You have done wonderfully as a businessman. You understand the business environment; you know the tactics and the techniques. You sound frightfully intelligent. If you were younger, you would have been called a whiz-kid. If you are offered the position of Finance Minister, would you grab it?

PRINCE: (Laughing uncontrollably): Mr Alomele, have you ever asked yourself why I am Most Admired CEO, Marketing Man of the Year and have all those other awards and yet I'm not a member of any board in Ghana? They wouldn't dare put me there because I won't connive or condone all those messy things some boards are made to do. t am above such things and they know it; so they won't get me there in the first place. And no government should try to put me on any board. Woe unto any government that will make that mistake. They will regret, honestly.  Continued   
Source: myjoyonline - Myjoyonline.com

"The views expressed here are those of the authors and do not necessarily represent or reflect the views of Modernghana.com." To have your articles publish, please submit them to editor@modernghana.com.

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