Joy Prime introduces I Do

Nana Yaa Sarpong, Cine Afrik Channel Manager

JOY PRIME is premiering another thrilling and exciting new Asian telenovela titled I Do (Qubool Hai) which replaces The Promise in its 6:00pm slot.

Since its creation in March this year, Joy Prime has been at the forefront of delivering the most outstanding telenovelas and fast becoming a household name associated with this programme genre. The channel is associated with the most popular telenovelas which have become a big hit with Ghanaians, including Passion Morena, La Patrona, Avenida Brasil and The Promise.

I Do is an Indian family saga that cuts across generations. The story circles around two families related by blood and yet distanced by circumstances.

Two brothers, Ayaan and Asad, are separated by their families but are united in their hearts. It also tells a story of a girl called Zoya who starts by hating the culture of hypocrisy in joint families and eventually ends up bringing together the two warring families.

The journey of the Khan family is seen through the two warring families. The show begins with Zoya running away from a forced marriage but through a twist of fate gets married to Ayaan instead.

I Do addresses the real issues that we face in life; stereotyping, hypocrisy, tradition verses modernity, gender equality, forced marriages in the 21st Century, amongst others.

I Do is also about love, happiness and fused with a lot of comedies to keep one rolling on the floor throughout.

Joy Prime is available for free on MultiTV, Go TV and on all digital TVs.

By Geraldine Afua Amaning