Movie producers urged to collaborate for quality productions

Producer of new Ghanaian TV Series "Sunshine Avenue", Kwame Boadi is calling on Ghanaian movie makers and TV series producers to collaborate with each other to produce quality work and sustain the industry.

He was speaking to Adom News at the launch of Sunshine Avenue, jointly produced by Ingenius Africa and Advantage, with sponsorship from Investcom Advisers.

Kwame Boadi was also the producer of two popular TV series, Suncity and Taxi Driver.

He noted that in Hollywood, various production houses, advertisers and financiers collaborate to make movies and TV series go global, but in Africa people tend to do things as individuals, which is not good for the industry.

“In Africa, movie makers tend to go solo and so we are unable to make good quality movies and we are unable to sustain the production over a long period of time but in Hollywood they come together to ensure quality and longevity of their productions,” he said.

Kwame Boadi said through collaboration with another production house in Denmark, he has produced a new movie called Gold Coast which is due to be premiered in Denmark this June and Ghana in July.

“Collaboration is the way forward and I advise my colleague movie providers to look for partners and collaborate for sustainability,” he said.

Meanwhile, he said the new series, “Sunshine Avenue” has lots of humor and focuses on typical Ghanaian and Nigerian lifestyles.

It features old and new actors in a drama around a promiscuous hairdresser, a supermarket owner and a con man of a pastor.

He assured Ghanaians that the collaboration between Ingenius Africa, Advantage and Investcom would come out with many more quality productions going forward.