Smirnoff Launches “Double Side Campaign” With 3D Movie Experience

Guinness Ghana Breweries Ltd, Ghana's only total beverage company and a subsidiary of Diageo, through one of its iconic brands Smirnoff, has launched its newest campaign 'Smirnoff Double Side' with a 3D movie experience at the Silverbird Cinemas in Accra Mall.

The campaign is aimed at giving young adult the opportunity to break free from their typical lifestyles.

It is an integration of fun activities on social media and on – ground activations that will provide the platform to socialize and relieve stress in responsible and exciting ways.

The launch saw the media and some lucky adult consumers being among the first to view an exclusive 3D movie at the Silverbird.

Speaking at the launch, SolangeKuimo, Marketing Manager, Spirits and Head of innovations said her outfit is committed to creating interesting and exciting night life experiences for their consumers.

She said Smirnoff Double Side was created to enable young adults enjoy the other side of life out of their normal routine.

“Through this campaign, we will create the platform for the young adult to show the other side of their character not privy to their peers to give them a feel of their unusual self”.

The campaign will also counsel the youth on responsible drinking and also a double sided party, called “Jungle Rave” at Iroko beach in Accra

Smirnoff Ice Double Black is a perfectly blended Smirnoff Vodka mixed drink, triple filtered with a taste of lemon. It can be purchased in various drinking bars and shops across the country at a price of GH 2.3 cedi's but can only be enjoyed responsibly by persons of 18 years and above.

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SOLANGE KUIMO, MARKETING MANAGER, SPIRITS AND HEAD OF INNOVATIONS, GGBL.