A controversial Time magazine cover, which shows a young mom breast-feeding her nearly 4-year-old son as he stands on a chair, has caused a media frenzy and inspired critics and supporters alike.

Cover mom Jamie Grumet, 26, and her son Aram discussed the kerfuffle with TODAY's Savannah Guthrie on Friday.

'We knew exactly what we were going to get in to,' Grumet said about the cover and story, which focuses on the theory of attachment parenting. What Grumet, who said she was breast-fed until the age of 6, didn't expect was the public's immediate, almost visceral reaction.

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