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08.07.2015 Opinion

Men Dominate Online Property Search In Emerging Markets

But Women Are More Likely Than Men To Search Online In Latin America, Philippines
By Lamudi Contributor
Men Dominate Online Property Search In Emerging Markets
08.07.2015 LISTEN

While women are the primary users of online real estate portals in the west, men still dominate the property search process in the emerging markets, according to new data from Lamudi. However in some key countries in Latin America and Asia, women are emerging as the dominant decision-makers when searching for property online.

Onsite data from Lamudi , the global property portal, reveals that men account for the majority of users searching for real estate to buy or rent in the emerging markets. In countries such as Nigeria, Pakistan and Bangladesh, as many as three-quarters of online property-seekers are male. Male house-hunters also significantly outnumber women in the online property search process in Ghana (where 68 percent of users are men), Tanzania (68 percent), Saudi Arabia (63 percent) and Senegal (60 percent).

Research has shown that women are the primary users of online property portals in western countries. In the US, 53 percent of people who sign up to buy or sell real estate online are female, figures from Realtor.org show. Meanwhile, more than 40 percent of Australian women regularly use online real estate classifieds, compared to 28 percent of men, according to Nielsen/Net Ratings research.

In parts of Latin America and Asia, women account for the majority of online property-seekers. The countries where female house-hunters are more likely to search online for real estate are: Colombia (64 percent female), Mexico (63 percent), Peru (66 percent) and the Philippines (64 percent). In Indonesia, male and female online property-seekers are split 50-50.

Lamudi’s Co-Founder and Managing Director, Kian Moini, said: “While our findings support the notion that men are the primary decision-makers in households in many emerging markets, this is not necessarily the case across the board. In countries such as Mexico and the Philippines, it is women who drive the search for property online, though men may still make the final decision.”

Country
Male (%)
Female (%)
Algeria
53
47
Bangladesh
75
25
Colombia
36
64
Ghana
68
32
Indonesia
50
50
Kenya
55
45
Mexico
37
63
Morocco
54
46
Myanmar
59
41
Nigeria
74
26
Pakistan
74
26
Peru
34
66
Philippines
36
64
Qatar
56
44
Rwanda
70
30
Saudi Arabia
63
37
Senegal
63
37
Sri Lanka
60
40
Tanzania
68
32
Tunisia
58
42
Colour code
Men are primary users
Women are primary users
50-50 split between genders

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