World's Finest Whisky Chivas 12 'Made For Gentlemen' Now In Ghana

29.11.2014 LISTEN

The world's finest Scotch Whisky Chivas 12 has finally been introduced onto the Ghanaian market with a special press dinner launch heralding the event. The product is now on sale at all bars and pub across the country.

Richmond Asante Marketing Manager, Pernod Ricard Ghana, formally addressing the Ghanaian press at the Golden Tulip on Thursday, said Chivas Regal, the world's first luxury scotch whisky, has collaborated with Award winning luxury British watch brand Bremont to create the next installment of its much sought after made for Gentlemen limited edition collection, available globally from this month.

He said this year's made for gentlemen collaboration also sees the release of additional collectors' items in the form of 12-Chivalry watches created by Bremont and Chivas to celebrate excellence and precision in luxury.

The Chivas 12 Made for Gentlemen by Bremont Limited edition gift tin--which will be available domestically and in Travel Retail from September 2014-houses a bottle of Chivas 12 and features deconstructed watch elements to showcase the elegance and complex engineering of Bremont chronometers.

The polished steel 'Chivalry' watch, features a piece of oak cask used in the maturation of whiskies for Chivas Regal, the signature of James and John Chivas etched on the rotor of the timepiece and the Chivas Crest Subtly embossed on the dial. An engraved copper plate, taken from a retired scotch whisky copper still, sit on the leather presentation pouch.

Richard Black Global Brand Director, for Chivas Regal says: “over the last three years the Chivas Made for Gentlemen Series has gone from strentgh to strength resonating with modern gentlemen of the world who demand substance in style from luxury experience and products. With this latest edition, we're celebrating not only the style and handcraft quality of Chivas and Bremont, but also the spirt of generosity for which John and James Chivas were renowned, and that is increasing value in today's competitive world.

We're delighted with the exquisite designs and we're confident that Chivas 12 Made for Gentlemen by Bremont will be well received by discerning whisky fans around the world.”

Nick English, Co-Founder of Bremont adds: “For me, the collaboration with Chivas was a genuine meeting of Minds. We are all dedicated and passionate about keeping traditions of Craftmanship alive and we are also focused upon leaving a positive legacy. Bremont Watches are tested beyond endurance and giles and i have been blown away by the level of skill that Chivas Master Blender Colin Scott, deploys in channeling nature and time in blending their scotch whiskies.”

The collaboration between Chivas Regal and Bremont highlights the shared synergy between the two luxury British Icon brands, both of which were inspired by brothers and have gone on to become global successes, admired throughout the world for their quality, craftsmanship and timeless style.

Chivas Made For Gentlemen

The Chivas Made for Gentlemen by Bremont and the third in the series of annual collaborations between Chivas Regal 12 and modern British Craftmen.

Year one celebrated the hand craft brogue by Tin Little and Chivas paid homage to Saville Row Tailoring with a limited edition by Patrick Grant in 2013. Bremont Boutiques currently offer Chivas at its in in-store bars. Chivas always supports Bremont England Internationally.

About Chivas Regal

Chivas Regal is a truly global brand, selling 4.9 million 9L cases annually in more than 150 countries across Europe, Asia Pacific and Americas. The Chivas Regal range is the epitome of style, substance and exclusivity and includes Chivas Regal 12, 18 and 25 Year Old.

For further information:

Please visit www.chivas.com

About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard - the world's co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine's, Beefeater gin, The Glenlivet, Royal Salute, Aberlour, Plymouth gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.

In July 2010 Chivas Brothers launched The Age Matters campaign to help consumers understand the importance of Scotch whisky age statements.

- See more at: http://www.chivasbrothers.com/newsroom/news-area/news-detail.aspx?newsId=15821#sthash.UOZ3L2Pz.dpuf

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