All About WearGhana: The New Face Of African Fashion

WearGhana CEO, Awurabena Agyemang

20.11.2013 LISTEN

Something purely Ghanaian innovation representing the new face of fashion and style in Ghana and Africa at large has been unearthed.

Creatively dubbed 'WearGhana', the Ghanaian fashion design company is seeking to inject great deal of competition onto the fashion design industry with special features of clothing made from the African prints.

Officially launched at the Plush African Regent Hotel last week Friday, WearGhana clothing is designed for all kinds of people as well as for people going places and places going people.

The WearGhana clothing line has indeed come to stay, according to its Chief Executive Officer, Awurabena Agyemang.

“WearGhana has indeed come to stay and I must say that we have very special designs for all occasions and we are hoping to bring more trendy clothes for all kinds of people,” Awurabena Agyemang stated.

On what motivated her to come out with such innovation in a very challenging industry, Awurabena Agyemang indicated that she had always loved clothes but particularly fell in love with African Prints somewhere along the line.

“I always loved clothes and somewhere along the line, I fell in love with the African prints—one of the things that moved me or struck me was how our foreigners appreciate the African prints.

I worked with the New York University Study Abroad Programme and every year on vacation students spent a lot of time and money looking for trendy African prints to buy. So I thought of this and decided to make something out of it to create and build the brand.

I also remember the government introducing the Friday Wear where workers wore these prints on Fridays but we at WearGhana wanted to create something that would suit all occasions and functions since we realized people only wear the African prints to traditional gatherings and events.

I started something and God being so good we are getting very good feedbacks from all groups of people from all over the world, from the USA to Europe including corporate bodies and companies but at the moment, we are not doing mass productions; what we are doing is made to measure clothes and we hope to expand our production base and move into exporting our designs outside the country,” Awurabena emphasized.

Touching on imitation, Awurabena said designs from WearGhana are very special due to the way they try to mix colours to stand out.

“You would realize there are a lot of copying in the industry and we at WearGhana don't buy that copying idea. What we do here is to basically mix all kinds of colours and prints in different shapes and designs; this is why WearGhana stands out.

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