Fashion spotlight: Bra stores party girls' phones and keys
5/3/2012 12:05:56 PM -
Is that your armpit ringing? Thanks to this ingenious invention, the answer may soon be 'yes.'
Christened the JoeyBra in homage to those handy kangaroo pouches, this newfangled lingerie features two discreet pockets for a smartphone, credit cards and keys everything a party girl needs without having to dig through her purse.
The ultimate tech-friendly fashion necessity was dreamed up by two college students who zeroed in on a gap in the market and the wasted space in that bra side panel.
Setting phones on 'vibrate' might excite some wearers, but we're betting this innovation will spark more than a few snarky new ringtones.
Watch video below: