FREDDY ADU BRINGS NIKE TO GHANA
By MYGFB-Yaw Ampofo-AnkrahFootball News | Tue, 08 May 2007
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He is good at golf and great at soccer. He is an Ambassador for the World Food Program. He is also on the list of the world's youngest super star talents and his name is a household brand in America. Make no mistake about it; as young as he is, if Freddy Koranteng Adu endorses a product, it sells.
So confirmation of his long awaited homecoming to Ghana has been met with excitement and given extra special spice by American sportswear giants NIKE. By the way Nike signed an endorsement deal with Freddy for a cool 1 million dollars (When he was still only 14 years old) To date, the Nike deal is the biggest package for a soccer player in the US.
The signs were on the wall when at just 13 years old, Freddy Koranteng Adu's mother was offered $750,000 to sign for Italian Serie-A giants Inter Milan.
The response was a firm but polite NO! It is fair to say that mother who rejects that sort of money must have big plans and even bigger faith in her son!
Fast forward to 2007 and that decision by Mrs Emelia Adu seems like just another small episode in the incredible story that continues to grip the American soccer and media scene.
So should the Ghanaian media be excited about Freddy's Homecoming? You bet they should.
The fact remains that where ever Freddy goes, the Nike brand follows and that could open countless doors to countless individuals and teams, sports associations and communities.
Nike is the world's number one sports brand and their knack for spotting greatness from afar is legendary.
If anyone needed reminding or disputes this fact, just ask two people Tiger Woods and Michael Jordan.
FAMILY OF STARS
When Freddy sweeps into town later in the year, he will be accompanied by his mother and younger brother Fro Akoto Adu who himself is a hot soccer talent just waiting to be unleashed on the world.
Having one super star son must be thrilling but potentially TWO? The reaction of Emelia Adu is just a smile and “….well Fro is still in college so we would have to wait and see what happens when he graduates”
With such a response it is hardly surprising that a day goes by without the mention of "…..my mom…"
from the lips of Freddy and Fro Akoto. Whether it is a press conference, a social gathering or a charity event, the Adu brothers always honour their devoted and loving mother. After all she decided to sacrifice everything for her children and is reaping from her sweat and toil.
But who is this lady that has instilled so much character, respect and adoration into her boys?
It is no puzzle because the answer to that is quite simple. Emelia Adu is just like any other mother who wants the best for her children and even now with so many offers being literally thrown at Freddy, she remains content in the shadows and behind the scenes looking out for the unexpected.
" I don't like to talk about myself because I am just doing what I think is right and you know it is a very tough and demanding profession Freddy has chosen"
She may not like it but one thing is for certain, she is seen as the super mom who has carefully moulded and guided America's hottest and youngest sports talent in recent times.
In Ghana, the Freddy mania is offshore and has yet to hit the coast, but like most things in the peaceful West African Republic, it takes time to gather momentum.
Yet word is spreading across the country and indeed throughout Africa that the young sensation is coming back home and even before he arrives, his sponsors Nike are already paving the way for him.
GENEROUS NATURE
This is not new territory to Freddy who is already a media gem and maturing like palm wine with each passing day.
When he was 16, the World Food Program asked his mother to use his considerable fame to draw attention to the plight of children who haven't managed to escape poverty the way he has. Continued
Source: MYGFB-Yaw Ampofo-Ankrah
So confirmation of his long awaited homecoming to Ghana has been met with excitement and given extra special spice by American sportswear giants NIKE. By the way Nike signed an endorsement deal with Freddy for a cool 1 million dollars (When he was still only 14 years old) To date, the Nike deal is the biggest package for a soccer player in the US.
The signs were on the wall when at just 13 years old, Freddy Koranteng Adu's mother was offered $750,000 to sign for Italian Serie-A giants Inter Milan.
The response was a firm but polite NO! It is fair to say that mother who rejects that sort of money must have big plans and even bigger faith in her son!
Fast forward to 2007 and that decision by Mrs Emelia Adu seems like just another small episode in the incredible story that continues to grip the American soccer and media scene.
So should the Ghanaian media be excited about Freddy's Homecoming? You bet they should.
The fact remains that where ever Freddy goes, the Nike brand follows and that could open countless doors to countless individuals and teams, sports associations and communities.
Nike is the world's number one sports brand and their knack for spotting greatness from afar is legendary.
If anyone needed reminding or disputes this fact, just ask two people Tiger Woods and Michael Jordan.
FAMILY OF STARS
When Freddy sweeps into town later in the year, he will be accompanied by his mother and younger brother Fro Akoto Adu who himself is a hot soccer talent just waiting to be unleashed on the world.
Having one super star son must be thrilling but potentially TWO? The reaction of Emelia Adu is just a smile and “….well Fro is still in college so we would have to wait and see what happens when he graduates”
With such a response it is hardly surprising that a day goes by without the mention of "…..my mom…"
from the lips of Freddy and Fro Akoto. Whether it is a press conference, a social gathering or a charity event, the Adu brothers always honour their devoted and loving mother. After all she decided to sacrifice everything for her children and is reaping from her sweat and toil.
But who is this lady that has instilled so much character, respect and adoration into her boys?
It is no puzzle because the answer to that is quite simple. Emelia Adu is just like any other mother who wants the best for her children and even now with so many offers being literally thrown at Freddy, she remains content in the shadows and behind the scenes looking out for the unexpected.
" I don't like to talk about myself because I am just doing what I think is right and you know it is a very tough and demanding profession Freddy has chosen"
She may not like it but one thing is for certain, she is seen as the super mom who has carefully moulded and guided America's hottest and youngest sports talent in recent times.
In Ghana, the Freddy mania is offshore and has yet to hit the coast, but like most things in the peaceful West African Republic, it takes time to gather momentum.
Yet word is spreading across the country and indeed throughout Africa that the young sensation is coming back home and even before he arrives, his sponsors Nike are already paving the way for him.
GENEROUS NATURE
This is not new territory to Freddy who is already a media gem and maturing like palm wine with each passing day.
When he was 16, the World Food Program asked his mother to use his considerable fame to draw attention to the plight of children who haven't managed to escape poverty the way he has. Continued
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